In today’s environment, there is increasing worldwide competition for organizations involved in the application, design, manufacture, and installation of pumping equipment. The competitiveness of an organization’s equipment is part of the buyer’s overall evaluation criteria. A pump manufacturer is expected to design and manufacture high-quality equipment that meets a specific set of pumping criteria. A buyer’s evaluation may be based on the cost of equipment only, or it may be based on more detailed information such as energy cost, maintenance cost, or total lifecycle costs. Whatever the case may be, preference is unquestionably given to manufacturers that are RESPONSIVE.